Type your paragraph hereInitially, I thought the sports marketing module would be about sponsorship and advertisers’ logos on top-notch sports gear. I thought it would be about glamorous adverts featuring famous athletes to push sports clothing, and whilst some elements did live up to these initial thoughts, the module was actually far more in depth and intriguing than this. My understanding of how sport and media interact with identity has changed completely this semester, and has helped me to grow as a student in a multitude of ways, primarily giving me a different perspective on organisations and how they market themselves.One of the things that really struck me was how much marketing is embedded in your identity. Before this module I wouldn’t have thought of a football club’s Instagram post as strategic marketing or a WSL fixture going out on primetime BBC on a Saturday afternoon as a deliberate brand position. I also wouldn’t have looked at a non-league club based in Brent as a case study on segmentation, fan engagement and brand authenticity but that is exactly what this module has helped me to see. Every decision a football club makes from its badge to the matchday programme is a decision that is indicative of who they are and who they are trying to attract.Of all the marketing frameworks that I have encountered none are as valuable as segmentation, targeting and positioning or STP. Utilising the STP framework to discuss the blogs that I wrote for Wembley FC was an incredible learning experience. The key question of who is the target market for a team that plays in front of 400 fans in a very affluent part of London, and how they would be positioned against other sporting organisations when they share a similar name with the most famous stadium in English football was a real challenge to develop suitable strategies. Working with the community and gaining an understanding of their diversity and the fact that football is everything to them proved to be key factors in the club’s survival and identifying a suitable market.